Christian Jamal never wanted to be an entrepreneur; he was “forced into it.” When credit cards were maxed out, he was unsuccessful at job interviews and received below-average grades no matter how much he studied. He picked up the phone and started dialing. Now, he’s a published author and public speaker that’s generated over $50 million for his clients and himself.
Christian Jamal, CEO of GenTech Marketing, helps turn people’s vision into reality. He’s worked with over 500 businesses on their paid advertising when they feel stuck and need to find a leak or flaw that is preventing them from scaling their business. He began studying pre-medicine with the dream and aspiration of becoming a doctor, but when things turned south, he realized a change had to be made. He shares that this pivotal chapter in his life made him realize that “my desire [never to settle] pushed me to do things I didn’t want to do to get out of more uncomfortable situations.” When money was down the drain, and he wasn’t sure what to do, he knew that “people are always buying something, so I started always selling something.” He quickly became involved with marketing, economics, insurance, solar energy, lead generation, and working with creatives to bring GenTech Marketing to where it is today.
Throughout Jamal’s course of working with over 500 businesses on their paid advertising, he noticed that “no matter how hard I worked, some companies tend to do better than others even if they are selling the same thing. That’s why we developed the scalable revenue ecosystem (SRE); it’s the best way to grow your business with predictability.” He adds, “I noticed that people lie, numbers don’t, and that’s why I followed the path the numbers drew all the way to the end and traced back my way to the start with a solution for every fire that may arise.” As a young entrepreneur, he knew that something just wasn’t working for his clients and decided to meet with his business partner over a “bitter-sweet cigar.” They discussed how “some people had better programs than others, but they were making less. Some people had better content than others, but they were making less. Some even had more ad spend[ing] than others, but they were making less.” So, the SRE model was born, and by “plugging in the SRE, [it] increased the number of qualified booked appointments our clients were getting, and by doing that, their revenue skyrocketed.”
Unlike many young entrepreneurs beginning their business journey, Jamal appreciates challenges and accepts his mistakes for what they are. He even goes so far as to say, “I actually love mistakes. I grow and learn from every single one. That’s the whole point of a “loss.” Every lesson learned is an easy 1% improvement.” By adapting to this positive mindset, Jamal has learned about growth and overcoming obstacles. “The most important lesson is that there isn’t one thing that makes all the difference. It’s the compound 1% improvement every single day that accumulates.” Currently, he’s trying to “build leaders rather than managers” and is “tackling it by investing in people not for the return, but for what I believe they can return.”
After taking such an economical approach to his business’ mission and values, we asked how that may play a role in the education system in which he struggled so much. He responded, “If I could change anything [about the world], it would be the educational system. It’s good in its own right, but I believe it limits what we think is possible and doesn’t properly equip us for the real world.” A controversial thought to say the least, but it has merit nonetheless. As an entrepreneur, you must be forward-thinking and unafraid to put your ideas into action. For those wanting to become an entrepreneur or start their own business, Jamal shared his five crucial steps to get you started: “Invest in yourself, seek out mentors, improve 1% daily, give before you receive, and relentlessly get back up.” If you accomplish all of these things, “you cannot fail.”
When thinking about success and what he’s done to get there that may have been unexpected, he shared, “My business did a lot that I didn’t expect. [First,] of course, the selfish things like buying a Lamborghini at 22, living in my dream apartment, and the same basic new money you see over Instagram but in real life. But most importantly, I became capable of taking care of my family by [relieving] the financial stress that can linger for generations. I was also able to change the lives of my clients by seeing them buy homes, send their kids to better schools, and more. Finally, one of my personal favorites is meeting some of my idols in the space.” Similarly, Jamal has big goals for his future and the future of GenTech Marketing. He hopes to continue creating lasting relationships and memories and visiting places he “never knew existed.”
Throughout his struggles, sacrifices, and challenges, Jamal continues to feel inspired to persevere and overcome obstacles. “My “why” is a huge source and reason for my discipline, and I keep this information private, but I would say find yours because everyone has their own.” Lastly, Jamal would like to thank “my girlfriend Dzana for the constant support and my partner Amel for always mentoring me and showing me where I can improve.”